{"title":"Shoulder Boards","description":"\u003cp\u003e\u003cstrong\u003eShoulder Boards Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn the context of the British Armed Forces, shoulder boards — sometimes known as shoulder straps or epaulettes — are removable or fixed panels worn on the shoulders of ceremonial, service, and dress uniforms. Serving both a functional and symbolic purpose, they clearly display an individual’s rank, regiment, or corps while adding a smart, structured, and distinguished appearance to formal attire.\u003c\/p\u003e\n\u003cp\u003eEssential for officers shoulder boards are typically worn on No.1 Dress, Mess Dress, and parade jackets, often secured at the shoulder seam with a button near the collar. They are an integral part of military presentation, reflecting the wearer’s position, authority, and unit identity.\u003c\/p\u003e\n\u003cp\u003eCrafted from stiffened fabric with silver or gold cord and covered with matching cloth, each pair is meticulously made to official patterns and specifications. They may feature embroidered or metal rank insignia such as crowns, pips, stars, as well as regimental distinctions including coloured piping, wire embroidery, or specific badges for appointments such as Aide-de-Camp or Staff Officer. For elite units such as the Household Division, shoulder boards are often richly hand-embroidered in gold or silver wire, showcasing the highest levels of craftsmanship.\u003c\/p\u003e\n\u003cp\u003eAcross the services, these distinctive insignia pieces form part of the tradition and heritage of military dress — from the British Army’s ceremonial uniforms to the Royal Navy’s gold-laced shoulder straps and the Royal Air Force’s finely embroidered boards.\u003c\/p\u003e\n\u003cp\u003eAt Military Direct, our Shoulder Boards Collection embodies this tradition. Each set is produced to authorised standards, ensuring that your ceremonial attire is completed with authenticity, precision, and honour — a true reflection of rank, service, and military heritage.\u003c\/p\u003e","products":[{"product_id":"no-1-dress-ceremonial-shoulder-cords","title":"No 1 Dress (Ceremonial) Shoulder Cords","description":"\u003cp\u003eNo 1 Dress (Ceremonial) Shoulder Cords, in gold Mylar cord, with corresponding rank. \u003c\/p\u003e\n\u003cp\u003ePlease select rank required from the drop down box\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2nd Lt\u003c\/li\u003e\n\u003cli\u003eLt\u003c\/li\u003e\n\u003cli\u003eCaptain\u003c\/li\u003e\n\u003cli\u003eMajor\u003c\/li\u003e\n\u003cli\u003eLt Colonel\u003c\/li\u003e\n\u003cli\u003eColonel\u003c\/li\u003e\n\u003cli\u003eBrigadier\u003c\/li\u003e\n\u003c\/ul\u003e\n \n\u003cp style=\"font-size: 10px;\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Ammo \u0026 Company","offers":[{"title":"Unranked","offer_id":11614741004330,"sku":"SHOULDERCORD\/001","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Lieutenant","offer_id":11614741069866,"sku":"SHOULDERCORD\/003","price":84.95,"currency_code":"GBP","in_stock":true},{"title":"Captain","offer_id":11614741233706,"sku":"SHOULDERCORD\/004","price":94.95,"currency_code":"GBP","in_stock":true},{"title":"Second Lieutenant","offer_id":11614741200938,"sku":"SHOULDERCORD\/002","price":74.95,"currency_code":"GBP","in_stock":true},{"title":"Major","offer_id":11614741135402,"sku":"SHOULDERCORD\/005","price":74.95,"currency_code":"GBP","in_stock":false},{"title":"Lieutenant Colonel","offer_id":11614741102634,"sku":"SHOULDERCORD\/006","price":84.95,"currency_code":"GBP","in_stock":false},{"title":"Colonel","offer_id":11614741168170,"sku":"SHOULDERCORD\/007","price":94.95,"currency_code":"GBP","in_stock":true},{"title":"Brigadier","offer_id":11614741037098,"sku":"SHOULDERCORD\/008","price":104.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2993\/1942\/products\/SHOULDERCORDassembly1.jpg?v=1641566382"},{"product_id":"shoulder-cords-male-3-ply-gold-gilt-wire-dark-blue-backing-no1-dress-maj-gen","title":"Shoulder Cords Male - 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Supplied as a mirrored pair, they add a formal and authoritative touch to the uniform.\u003c\/p\u003e\n\u003cp\u003e·Colour: Black and Gold\u003cbr\u003e·Dimensions: 14cm x 3.5cm\u003cbr\u003e·NSN: 8455-99-433-4972\u003cbr\u003e·Main Composition: Gilt Wire, Polypropylene\u003cbr\u003e·Force: British Army, Infantry Regiments, Captain\u003c\/p\u003e\n\u003cp\u003ePlease note: The image provided is for illustration purposes only and may not always depict the exact method of wear.\u003cbr\u003e\u003c\/p\u003e","brand":"Military Direct","offers":[{"title":"Default Title","offer_id":55614017536381,"sku":"8455-99-433-4972","price":94.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2993\/1942\/files\/8455994334972.png?v=1743069735"},{"product_id":"infantry-regiments-epaulette-black-gold-major","title":"Infantry Regiments - Epaulette - Black \u0026 Gold - Major","description":"\u003cp\u003eThese distinguished epaulettes are worn by Majors serving in the Infantry Regiments of the British Army. 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